W-Foundation adopts blockchain technology to expand HOOXI Campaign globally to promote environmental sustainability – a major component of the United Nations (UN)’ Sustainable Development Goals (SDGs) set as the 2030 Agenda. In specific, W-Foundation supports the promotion of voluntary climate actions including compensation of emissions through UNFCCC-recognized carbon credits, and the Climate Neutral Now initiative, and the pledge made by of the Korean government at Copenhagen Accord in 2009, to reduce GHG (Greenhouse Gas) emission by 37% by 2030.

HOOXI mobile application is a gamified mobile social network service that encourages the public to perform and share results of greenhouse gas emissions reduction missions.